The Latest

Well, friends, 2025 is officially in the books. When we started Soon To Be Mythical earlier this year, we had big hearts, bigger goals, and a healthy dose of existential dread. We wanted to build a brand that didn't just look cool, but actually did something about the glorious, messy, vanishing world around us. They say the first year of business is the hardest. They say most small businesses don't turn a profit immediately. As it turns out, "they" were right. We believe in radical transparency—because if we can be honest about the extinction rates of the Sumatran Rhino, we...